As the CBD and cannabis industry continues to gain mainstream acceptance and recognition, brands operating in this space face unique challenges when it comes to advertising and marketing. Traditional advertising methods, such as TV ads, billboards, and online ads, are often restricted or prohibited for CBD and cannabis products due to legal and regulatory limitations. This has prompted CBD and cannabis brands to explore alternative avenues to promote their products and connect with their target audience. One such avenue that has gained traction in recent years is sponsorship marketing, and Sponsora, a leading sponsorship marketplace network, can provide a valuable platform for CBD and cannabis brands to skirt around traditional advertising methods and achieve their marketing goals. The Rise of Sponsorship Marketing in the CBD & Cannabis Industry As the CBD and cannabis industry has evolved, sponsorship marketing has emerged as a powerful tool for brands to promote their products and connect with their audience in a meaningful way. Sponsorship marketing involves brands partnering with creators, influencers, events, and other content creators to promote their products or services. This type of marketing allows brands to tap into the engaged and loyal audiences of these creators, who often have a highly targeted and niche following, to promote their CBD and cannabis products in a more authentic and personalized manner. One of the key advantages of sponsorship marketing is that it allows CBD and cannabis brands to bypass the restrictions and limitations of traditional advertising methods. With many advertising platforms and channels imposing strict regulations on CBD and cannabis ads, such as Google, Facebook, and TV networks, sponsorship marketing provides a creative and effective workaround for brands in this industry to reach their target audience without running afoul of legal and regulatory restrictions. Enter Sponsora: A Sponsorship Marketplace Network sparked by the need for CBD & Cannabis Brands Sponsora is a leading sponsorship marketplace network that connects brands with creators, influencers, events, and other content creators for sponsorship opportunities. What sets Sponsora apart is its focus on fully opted-in and engaged creators who are ready to create partnerships with brands that align with their content niches and mediums. This makes Sponsora an ideal platform for CBD and cannabis brands looking to leverage sponsorship marketing as an alternative advertising method. Fun fact: Sponsora was initially created to solve the pain of finding cannabis influencers to work with, so we know your pain first hand. Here are some key ways in which CBD and cannabis brands can utilize Sponsora to skirt around traditional advertising methods and achieve their marketing goals: Connect with Engaged and Motivated Creators: Sponsora provides CBD and cannabis brands with access to a network of creators who are actively looking for sponsorship opportunities. These creators have opted-in to the platform and are ready to collaborate with brands that align with their content niches and mediums. This allows CBD and cannabis brands to connect with creators who are genuinely interested in their products and are motivated to create engaging and authentic content to promote them. Extensive Niches and Talents: Sponsora offers a wide range of niches and talents, including podcasts, newsletters, athletes, events, and more. This allows CBD and cannabis brands to find creators that are the best fit for their brand and target audience. Whether a brand is looking to target a specific demographic or wants to test out a different niche, Sponsora’s diverse network of creators can provide ample opportunities for effective sponsorships. Ready-made Creator Marketplace: Sponsora’s Creator Marketplace allows CBD and cannabis brands to easily browse and purchase ready-made sponsorship marketing opportunities directly from creators. Creators set their rates and terms, providing transparency and clarity on what brands can expect before committing to a sponsorship. This streamlines the process of finding and securing sponsorships, saving time and effort for CBD and cannabis brands. Search by Niche and Other Filters: Sponsora’s search filters allow CBD and cannabis brands to narrow down their search and find creators that align with their specific niches and target audience. Brands can search for creators based on various filters such as content category, audience size, engagement rate, location, and more. This enables CBD and cannabis brands to find creators who have a genuine interest in their products and can create content that resonates with their target audience. Flexibility in Sponsorship Deals: Sponsora offers flexibility in sponsorship deals, allowing CBD and cannabis brands to customize their partnerships according to their marketing goals and budget. Brands can negotiate directly with creators on Sponsora, including the scope of work, deliverables, compensation, and duration of the partnership. This flexibility allows CBD and cannabis brands to create tailored sponsorship campaigns that align with their brand messaging and marketing objectives. Authentic and Personalized Content: Sponsorship marketing through Sponsora allows CBD and cannabis brands to create authentic and personalized content that resonates with their target audience. Unlike traditional advertising methods that may come across as impersonal or overly promotional, sponsorship campaigns on Sponsora allow brands to leverage the creative talents of content creators to craft engaging and relatable content. This can lead to higher levels of audience engagement, trust, and loyalty, as the content is delivered in a more authentic and genuine manner. Cost-effective and Efficient: Sponsora offers cost-effective solutions for CBD and cannabis brands, with its pricing model of 15% commission on the free tier and lower on paid plans. This makes it a cost-effective option compared to working with talent agencies that often charge higher fees. Additionally, Sponsora provides a streamlined and efficient platform for brands to connect with creators, negotiate deals, and manage sponsorships, saving time and effort in the process. Avoidance of Forced Brand Deals: Another advantage of using Sponsora for sponsorship marketing is that CBD and cannabis brands have full control over the partnerships they enter into. Unlike working with talent agencies where creators may be forced to promote brands that do not align with their content or values, Sponsora allows brands to collaborate with creators who genuinely align with their brand messaging and target audience.
Written by Rob @ Sponsora
