Sponsorship Marketing for Blue Collar Industries: Can it work?

In the world of sponsorship marketing, there’s a common misconception that atypical brand niches such as Home Improvement, Woodworking, or Landscaping cannot find success with social media marketing and influencer sponsorships. However, the reality is that there is a wealth of high-value creators in each of these niches who can bring tremendous value to brands […]

How Sponsorships can be implemented in VR, AR & Mixed Reality

Virtual Reality refers to a simulated experience that can be similar to or completely different from the real world. VR technology typically involves wearing a head-mounted display that immerses users in a computer-generated environment, often accompanied by motion tracking and interactive controllers. VR technology has made significant strides in recent years, with improved graphics, increased […]

The Value & Metrics of Newsletter Sponsorships

Newsletters have become a popular medium for delivering curated content, industry insights, and valuable information directly to subscribers’ inboxes. Beyond providing valuable content, newsletters also offer a unique opportunity for creators to monetize their efforts through sponsorships. In this comprehensive guide, we will explore the world of newsletter sponsorships, including strategies for securing brand deals, […]

How content creators can create recurring revenue with UGC

User-generated content (UGC) has revolutionized the way creators engage with their audience and monetize their influence. In this digital era, creators are leveraging UGC sponsorship deals as a strategic approach to generate recurring revenue. By collaborating with brands to incorporate UGC into their sponsorship agreements, creators can create authentic, compelling content while building long-term partnerships. […]

Brands: Why content creator sponsorship marketing should be viewed as a long term strategy

The world of marketing has seen a significant shift in recent years, with the rise of social media and the increasing popularity of content creators. These individuals have amassed large followings on platforms like YouTube, Instagram, TikTok, and others by producing engaging and entertaining content. Brands have been quick to recognize the value of partnering […]

Follower Fraud: How to tell if a content creator has fake followers and engagement

Social media has become an essential platform for brands and businesses to promote their products and services, and content creators are an important part of this ecosystem. However, with the rise of influencers and social media personalities, the problem of fake followers has become rampant. Fake followers can deceive brands into thinking that a content […]